get on national headline programs, it doesn't, it did with lance armstrong and after lance armstrong it didn't and it is again because lance armstrong is in the news again. it is a massive story and i think his story had as many sort of components to it of what people look to sports for as any story that has ever been told in sports. >> rose: daniel. >> it is a greek myth, we have seen his rise and now we are compelled by his fall because it is driven by the same quality, that willingness to do anything to win in cycling that took him to some dark places and seeing exactly as we wrote in our book the secret race we are seeing exactly what that place looked like and what it is made of and the decisions he made,. >> rose: the answer to the question, why would he dope in the first place is simply the competition and the need to win? >> it has to do with the way he is built, this is what makes lance, lance he so easy the word in a very binary way, he looks out at a landscape if something will help him and if it won't, he won't do it, so that same strategy, that same mindset which made hi